Course curriculum

    1. Introduction

    2. Workshop Toolbox Overview

    3. Discovery Session vs Brand Strategy Workshop

    4. What Is A Brand Strategy Workshop

    5. Brand Strategy Fundamentals

    6. The Power Of Collabouration

    7. Discovery Session Structure Pt. 1

    8. Discovery Session Structure Pt. 2

    9. The Creativity Of The Workshop

    10. Strategist vs Marketing vs Manager

    11. The Brand Strategy Development Process

    12. Workshop Goals & Outcomes

    1. The Phases Of The Workshop

    2. How To Map The Workshop Agenda

    3. Why You Need Preliminary Research

    4. How Do Conduct Audience Research

    5. BONUS - Uncover Your Perfect Customer

    6. How To Conduct Competitor Research

    7. How To Customise Your Workshops

    8. In-Person vs Remote

    1. Show Up As A Branding Specialist

    2. How To Overcome Anxiety Of Public Speaking

    3. Your Role In The Workshop

    4. The Workshop Masterclass

    5. How To Document Your Workshops

    6. Timing Workshops Like A Pro

    7. Arm Yourself With Workshop Tools

    8. The Power Of Your Exercises

    9. 15 Of The Best Facilitation Techniques

    1. Your Pre-Workshop Checklist

    2. How To Get Workshop Ready

    3. How To Open Up Your Session

    4. How To Warm Up The Room

    1. How To Introduce Brand Substance

    2. Brand Purpose Pre-Frame

    3. Brand Purpose Exercise

    4. Brand Vision Pre-Frame

    5. Brand Vision Exercise

    6. Brand Mission Pre-Frame

    7. Brand Mission Exercise

    8. Brand Values Pre-Frame

    9. Brand Values Exercise

    1. How To Introduce Brand Positioning

    2. Audience Persona Pre-Frame

    3. Audience Persona Exercise Part 1

    4. Audience Persona Exercise Part 2

    5. Audience Persona Exercise Part 3

About this course

  • $495.00
  • 69 lessons
  • 9 hours of video content