Brand Master Academy

1.01 How To Psychologically Reposition To A Brand Master

1.02 Your Prospects NEED YOU To Succeed

1.03 Your Roles As A Consultant And Coach

2.01 Uncovering The Anatomy Of A Strategic Brand

2.02 How Branding Influences Marketing

2.03 The Brief History Of Branding

2.04 How To Avoid The Common Path To Failure

2.05 Defining The Critical Role Of Strategy

3.01 Discover The Authentic Human Brand

3.02 The Honest Role Of Authenticity

3.03 Finding And Aligning Internal Belief Systems

3.04 Starting With Why

3.05 EXAMPLE: What Authenticity Is Not

3.06 The Great Purpose Debate

3.07 How To Develop A Meaningful Brand Purpose

3.08 EXAMPLE: Helping Underprivileged People

3.09 EXAMPLE: Address Self-Esteem In Women

3.10 How To Establish An Ambitious Vision

3.11 EXAMPLES: Brand Vision

3.12 How To Develop A Committed Mission

3.13 EXAMPLES: Brand Mission Statements

3.14 How To Develop Your Mission Statement

3.15 How To Shape Your Reputation With Behaviour

3.16 EXAMPLES: Brand Values

3.17 How To Develop Brand Values

4.01 Why Positioning Is The Cornerstone Of Strategy

4.02 The Main Players Of Positioning

4.03 Deep Dive Into The Lives Of Your Audience

4.04 Uncover Your Perfect Customer

4.05 Find Gold From Your Competitive Analysis

4.06 The Good, The Bad And The Gaps

4.07 How To Find Your Purple Cow

4.08 EXAMPLE: Subtle Difference, Big Impact

4.09 Make A Difference To The Right Group

4.10 How To Discover Your Difference (EXAMPLES)

4.11 CASE STUDY Razor Brand Positioning

4.12 How To Develop Your Positioning Strategy

5.01 How Use Science To Elevate Your Expert Position

5.02 How To Leverage Neuroscience To Connect

5.03 How To Use The Psychology Of Simplicity

5.04 How To Steal Hearts Through Emotion

5.05 EXAMPLES: Emotion In Branding #1

5.06 EXAMPLES: Emotion In Branding #2

5.07 The Emotional Before & After States

5.08 How To Influence With Neuroscience

5.09 5 Keys To Effective Neuromarketing

5.10 CASE STUDY A Taste Of Neuromarketing

5.11 EXAMPLE: Neuromarketing In Action

6.01 The Impact Of This Old Fashioned Tactic

6.02 How To Make Human Connections

6.03 Develop Your Personality With Science

6.04 How To Keep Your Personality Defined

6.05 Uncover Your Audience Archetype

6.06 Discover The Archetype Framework

6.07 The Outlaw

6.08 The Magician

6.09 The Hero

6.10 The Lover

6.11 The Jester

6.12 The Everyman

6.13 The Caregiver

6.14 The Ruler

6.15 The Creator

6.16 The Innocent

6.17 The Sage

6.18 The Explorer

6.19 Identify Your Brand Role

6.20 How To Use The Archetypal Mix Formula

6.21 Build Your Personality Around Your Audience

6.22 Bring Your Human Brand To Life

6.23 EXAMPLE: Simple Personality Expression

6.24 EXAMPLE: From The Outlaw To The Creator

6.25 EXAMPLE: The Personality Of London

6.26 The Brand Interview Technique

6.27 How To Apply Your Persona Attitude