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1
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Introduction
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Workshop Toolbox Overview
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Discovery Session vs Brand Strategy Workshop
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What Is A Brand Strategy Workshop
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Brand Strategy Fundamentals
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The Power Of Collabouration
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Discovery Session Structure Pt. 1
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Discovery Session Structure Pt. 2
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The Creativity Of The Workshop
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Strategist vs Marketing vs Manager
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The Brand Strategy Development Process
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Workshop Goals & Outcomes
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2
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The Phases Of The Workshop
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How To Map The Workshop Agenda
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Why You Need Preliminary Research
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How Do Conduct Audience Research
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BONUS - Uncover Your Perfect Customer
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How To Conduct Competitor Research
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How To Customise Your Workshops
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In-Person vs Remote
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3
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Show Up As A Branding Specialist
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How To Overcome Anxiety Of Public Speaking
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Your Role In The Workshop
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The Workshop Masterclass
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How To Document Your Workshops
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Timing Workshops Like A Pro
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Arm Yourself With Workshop Tools
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The Power Of Your Exercises
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15 Of The Best Facilitation Techniques
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4
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Your Pre-Workshop Checklist
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How To Get Workshop Ready
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How To Open Up Your Session
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How To Warm Up The Room
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5
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How To Introduce Brand Substance
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Brand Purpose Pre-Frame
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Brand Purpose Exercise
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Brand Vision Pre-Frame
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Brand Vision Exercise
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Brand Mission Pre-Frame
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Brand Mission Exercise
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Brand Values Pre-Frame
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Brand Values Exercise
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6
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How To Introduce Brand Positioning
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Audience Persona Pre-Frame
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Audience Persona Exercise Part 1
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Audience Persona Exercise Part 2
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Audience Persona Exercise Part 3
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7
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Our Competitors Pre-Frame
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Competitor Analysis Exercise
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Our Difference Pre-Frame
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Our Difference Exercise
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8
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How To Introduce Brand Persona
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How To Introduce Brand Archetypes
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Customer Attributes & Brand Role Exercise
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Brand Attributes Exercise
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9
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How To Conclude The Workshop
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Your Workshop Value & Differentiator
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Post Workshop Review
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Workshop Review Presentation
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10
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How To Increase Your Average Invoice Value
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How To Uncover Branding & Marketing Activities
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How To Develop Your Strategy
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The Modern Brand Messaging Structure (BMS)
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The Importance Of Copywriting (BMS)
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How To Coordinate Your Deliverables
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The Brand Master Guide
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The Process Review
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How To Practice Your Workshops
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Feel The Fear And Do It Anyway
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11
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Workshop Prep
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Introductions
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Brand Substance
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Customer Personas
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Competitor Analysis & Difference
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Brand Persona & Worlkshop Wrap
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Workshop Thoughts
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12
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Workshop Toolbox Overview
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Decks & Deliverables
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Cheatsheets
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Workbooks
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Brand Master Guide - Student Sample #1
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Brand Master Guide - Student Sample #2
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Brand Master Guide - Student Sample