Course curriculum

  • 1

    M1: BRAND STRATEGY WORKSHOP FUNDAMENTALS

    • Introduction
    • Workshop Toolbox Overview
    • Discovery Session vs Brand Strategy Workshop
    • What Is A Brand Strategy Workshop
    • Brand Strategy Fundamentals
    • The Power Of Collabouration
    • Discovery Session Structure Pt. 1
    • Discovery Session Structure Pt. 2
    • The Creativity Of The Workshop
    • Strategist vs Marketing vs Manager
    • The Brand Strategy Development Process
    • Workshop Goals & Outcomes
  • 2

    M2: HOW TO PREPARE YOUR WORKSHOP

    • The Phases Of The Workshop
    • How To Map The Workshop Agenda
    • Why You Need Preliminary Research
    • How Do Conduct Audience Research
    • BONUS - Uncover Your Perfect Customer
    • How To Conduct Competitor Research
    • How To Customise Your Workshops
    • In-Person vs Remote
  • 3

    M3: HOW TO WORKSHOP LIKE A PRO

    • Show Up As A Branding Specialist
    • How To Overcome Anxiety Of Public Speaking
    • Your Role In The Workshop
    • The Workshop Masterclass
    • How To Document Your Workshops
    • Timing Workshops Like A Pro
    • Arm Yourself With Workshop Tools
    • The Power Of Your Exercises
    • 15 Of The Best Facilitation Techniques
  • 4

    M4: PHASE 1 - PREP & INTRODUCTION

    • Your Pre-Workshop Checklist
    • How To Get Workshop Ready
    • How To Open Up Your Session
    • How To Warm Up The Room
  • 5

    M5: PHASE 2 - BRAND SUBSTANCE

    • How To Introduce Brand Substance
    • Brand Purpose Pre-Frame
    • Brand Purpose Exercise
    • Brand Vision Pre-Frame
    • Brand Vision Exercise
    • Brand Mission Pre-Frame
    • Brand Mission Exercise
    • Brand Values Pre-Frame
    • Brand Values Exercise
  • 6

    M6: PHASE 3 - POSITIONING (AUDIENCE)

    • How To Introduce Brand Positioning
    • Audience Persona Pre-Frame
    • Audience Persona Exercise Part 1
    • Audience Persona Exercise Part 2
    • Audience Persona Exercise Part 3
  • 7

    M7: PHASE 4 - POSITIONING (COMPETITORS + DIFFERENCE)

    • Our Competitors Pre-Frame
    • Competitor Analysis Exercise
    • Our Difference Pre-Frame
    • Our Difference Exercise
  • 8

    M8: PHASE 5 - BRAND PERSONA

    • How To Introduce Brand Persona
    • How To Introduce Brand Archetypes
    • Customer Attributes & Brand Role Exercise
    • Brand Attributes Exercise
  • 9

    M9: PHASE 6 - WRAP-UP + REVIEW

    • How To Conclude The Workshop
    • Your Workshop Value & Differentiator
    • Post Workshop Review
    • Workshop Review Presentation
  • 10

    M10: POST-WORKSHOP + DELIVERABLES

    • How To Increase Your Average Invoice Value
    • How To Uncover Branding & Marketing Activities
    • How To Develop Your Strategy
    • The Modern Brand Messaging Structure (BMS)
    • The Importance Of Copywriting (BMS)
    • How To Coordinate Your Deliverables
    • The Brand Master Guide
    • The Process Review
    • How To Practice Your Workshops
    • Feel The Fear And Do It Anyway
  • 11

    M11: LIVE WORKSHOP

    • Workshop Prep
    • Introductions
    • Brand Substance
    • Customer Personas
    • Competitor Analysis & Difference
    • Brand Persona & Worlkshop Wrap
    • Workshop Thoughts
  • 12

    M12: WORKSHOP TOOLBOX

    • Workshop Toolbox Overview
    • Decks & Deliverables
    • Cheatsheets
    • Workbooks