Brand Master Bootcamp (Full Curriculum Replay)
Brand Master Bootcamp (Full Curriculum Replay)
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1
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0.1 - Welcome To The Bootcamp
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0.2 - What To Expect
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0.3 - The Brand You'll Build
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0.4 - Bootcamp Curriculum
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0.5 - Client Engagement
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0.6 - Brand Strategy Folder Structure
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0.7 Brand Exploration (Questionnaire)
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0.8 WK0: Group Session 1
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0.9 WK0: Group Session 2
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2
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1.1 - Week 1 Intro: Brand Strategy Mindset
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1.2 - How To Psychologically Reposition As A Brand Master
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1.3 - The Imposter Inside
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1.4 - The Guide Your Prospect Needs
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1.5 - The Consultant & The Coach
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1.6 - The Strategic Brand Anatomy
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1.7 - How Branding Influences Marketing
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1.8 - The Brief History Of Branding
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1.9 - How To Avoid The Common Path To Failure
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1.10 - The Critical Role Of Strategy
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1.11 - Week 1 Review
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1.13 Group Coaching: Week 1 Mindset Session 1
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1.14 Group Coaching: Week 1 Mindset Session 2
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3
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2.1 - Week 2 Intro: The Brand Within
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2.2 - Discover The Human Brand
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2.3 - The Honest Role Of Authenticity
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2.4 - Finding And Aligning Internal Belief Systems
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2.5 - Starting With Why
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2.6 - Pepsi Example: Brand Authenticity Fail
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2.7 - The To Develop A Meaningful Brand Purpose
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2.8 - TOMS Example: Helping A Cause
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2.09 - Dove Example: Raising Awareness
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2.12 - How To Establish An Ambitious Vision
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2.13 - Real Brand Examples: Brand Vision
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2.14 - How To Develop A Committed Mission
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2.15 - How To Develop Your Mission Statement
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2.16 - How To Shape Your Reputation With Behaviour
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2.17 - Real Brand Examples: Brand Values
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2.18 - How To Develop Brand Values
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2.19 - Week 2 Review
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2.20 - Week 2: Assignment #1
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2.21 - Playbook: The Brand Within
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2.22 - Workbooks / Tools: The Brand Within
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2.23 - Over The Shoulder: The Brand Within
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2.24 Group Coaching Week 2 Session 2
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4
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3.1 - Week 3 Intro: Positioning 1 - Audience & Competitor Research
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3.2 - Why Positioning Is The Cornerstone Of Strategy
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3.3 - The Main Players Of Positioning
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3.4 - Deep Dive Into The Lives Of Your Audience
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3.5 - Uncover Your Perfect Customer
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3.6 - Sparktoro + Rand (Intro + Pricing + Interview)
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3.7 - Find Gold From Your Competitive Analysis
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3.8 - The Good, The Bad And The Gaps
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3.9 - Week 3 Review
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3.10 - Week 3: Assignment #2
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3.11 - Playbook: Audience & Competitor Research
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3.12 - Workbooks / Tools: Audience & Competitor Research
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3.13 - Over The Shoulder: Audience & Competitor Research
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3.14 GROUP COACHNG - WEEK 3 - POSITIONING 1 SESSION 1
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3.14 GROUP COACHNG - WEEK 3 - POSITIONING 1 SESSION 2
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5
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4.1 - Week 4 Intro: Positioning 2 - Differentiation Strategy
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4.2 - How To Find Your Purple Cow
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4.3 - Example: Subtle Difference, Big Impact
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4.4 - Make A Difference To The Right Group
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4.5 - How To Discover Your Difference (Examples)
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4.6 Creative Positioning Process: Brand Games & Associations
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4.8 - How To Develop Your Positioning Strategy
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4.7 - Case Study: Razor Positioning
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4.10 - Over The Shoulder: Differentiation Strategy
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4.9 - OPTIONAL: Ulli Appelbaum Interview
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4.11- Week 4: Review
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4.11 - Week 4: Assignment #3
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4.12 - Playbook: Develop Your Differentiation Strategy
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4.13 - Workbooks / Tools: Differentiation Strategy
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BONUS: Coaching Call with Sebastian Thalhammer
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4.14 GROUP COACHNG - WEEK 4 - POSITIONING 1 SESSION 1
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4.14 GROUP COACHNG - WEEK 4 - POSITIONING 1 SESSION 2
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6
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5.1 - Week 5 Intro: Branding Psychology & Neuroscience
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5.2 - How Use Science To Elevate Your Expert Position
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5.3 - How To Leverage Neuroscience To Connect
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5.4 - How To Use The Psychology Of Simplicity
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5.5 - How To Steal Hearts Through Emotion
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5.6 - EXAMPLES: Emotion In Branding #1
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5.7 - EXAMPLES: Emotion In Branding #2
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5.8 - The Emotional Before & After States
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5.9 - How To Influence With Neuroscience
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5.10 - 5 Keys To Effective Neuromarketing
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5.11 - CASE STUDY A Taste Of Neuromarketing
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5.12 - EXAMPLE: Neuromarketing In Action
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5.13 - Week 5: Review
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5.14 Coaching Session 1
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5.14 Coaching Session 2
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7
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6.1 - Week 6 Intro: Brand Archetypes & Personality
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6.2 - The Impact Of This Old Fashioned Tactic
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6.3 - How To Make Human Connections
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6.4 - Develop Your Personality With Science
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6.5 - How To Keep Your Personality Defined
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6.6 - Uncover Your Audience Archetype
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6.7 - Discover The Archetype Framework
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6.8 - The Outlaw
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6.9 - The Magician
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6.10 - The Hero
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6.11 - The Lover
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6.12 - The Jester
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6.13 - The Everyman
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6.14 - The Caregiver
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6.15 - The Ruler
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6.16 - The Creator
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6.17 - The Innocent
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6.18 - The Sage
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6.19 - The Explorer
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6.20 - Identify Your Brand Role
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6.21 - How To Use The Archetypal Mix Formula
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6.22 - Build Your Personality Around Your Audience
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6.23 - Bring Your Human Brand To Life
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6.24 - EXAMPLE: Simple Personality Expression
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6.25 - EXAMPLE: From The Outlaw To The Creator
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6.26 - EXAMPLE: The Personality Of London
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6.27 - The Brand Interview Technique
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6.28 - How To Apply Your Persona Attitude
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6.29 - Week 6: Review
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6.30 - Week 6: Assignment #4
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6.31 - Playbook: Develop Your Brand Personality
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6.32- Workbook / Tools: Brand Archetypes, Personality & Voice
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6.33 - Over The Shoulder: Brand Archetype, Personality And Voice
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6.34 Group Coaching - Week 6 - Session 1
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6.34 Group Coaching - Week 6 - Session 2
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8
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7.1 - Week 7 Intro: Brand Messaging Framework
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7.2 - The Modern Brand Messaging Structure
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7.3 - Develop Primary Core Message
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7.4 - Develop Your Secondary Core Message
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7.5 - Use The Framing Technique For Endless Content
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7.6 - How To Avoid Killing Your Message
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7.7 - Inject Effective Messaging Characteristics
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7.8 - How To Craft Compelling Copy
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7.9 - Week 7: Review
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7.10 - Week 7: Assignment #5
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7.11 - Playbook: Develop Your Brand Messaging Framework
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7.12 - Workbooks / Tools: Brand Messaging Framework
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7.13 - Over The Shoulder: Brand Messaging Framework
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7.14 Group Coaching Week 7 - Session 1
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7.14 Group Coaching Week 7 - Session 2
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9
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8.1 - Week Intro: Brand Storytelling Framework
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8.2 - History, Science And Emotions Of Storytelling
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8.3 - How To Craft A Modern Story Framework
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8.4 - Step Aside For The Hero
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8.5 - The Hero's Journey
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8.6 - The Audience's Journey
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8.7 - How To Write An Effective Story
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8.8 - How To Use Message Blocks, Story Blocks & Micro Stories
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8.9 - EXAMPLES Brand Storytelling #1
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8.10 - EXAMPLES Brand Storytelling #2
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8.11 - How To Tell Your Modern Story
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8.12 - Week 8: Review
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8.13 - Week 8: Assignment #6
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8.14 - Playbook: Develop Your Brand Storytelling Framework
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8.15 - Workbook / Tools: Brand Storytelling Framework
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8.16 - Over The Shoulder: Brand Storytelling Framework
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8.17 Group Coaching - Week 8 - Group Coaching - Brand Storytelling Framework 1
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8.17 Group Coaching - Week 8 - Group Coaching - Brand Storytelling Framework 2
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10
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9.1 - Week 9 Intro: Brand Naming, Tagline & Hooks
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9.2 - The Critical Role Of The Tagline
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9.3 - EXAMPLES: Iconic Taglines
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9.4 - How To Develop An Unforgettable Tagline
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9.5 - The Significance Of The Brand Name
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9.6 - How To Develop A Name With A Message
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9.7 - Inject Your Promise Into Everything You Do
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9.8 - Increase Your Value With A Hook And Pitch
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9.9 - Week 9: Review
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9.10 - Week 9: Assignment #7 (Optional)
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9.11 Playbook: Develop Your Brand Name, Tagline & Hooks
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9.11 - Workbook / Tools: Develop Your Brand Name, Tagline & Hooks
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9.12 - Over The Shoulder: Brand Naming, Tagline & Hooks
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9.13 Group Coaching - Week 9 - Group Coaching - Brand Naming, Tagline & Hooks Session 1
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Group Coaching - Week 9 - Group Coaching - Brand Naming, Tagline & Hooks Session 2
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11
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10.1 - Week 10 Intro: Strategic Visual Identity Development
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10.2 - Strategic Design Is Visual Thinking
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10.3 - The Significance Of The Logo
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10.4 - How To Build A Visual Identity With Strategy
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10.5 - Achieve The Visual Identity Goal Of Recall
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10.6 - How To Craft A Visual System That Works
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10.7 - Characteristics Of Effective Logos
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10.8 - EXAMPLES: Inspirational Logos
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10.9 - Leverage The Psychology Of Colour
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10.10 - Leverage The Personality Of Typography
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10.11 - Leverage The Visual Human Brain
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10.12 - EXAMPLES: Brand Identity System
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10.13 - A Strategic Design Approach
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10.14 - How To Create An Effective Style Guide
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10.15 - Week 10: Assignment #8
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10.16 - Week 10: Assignment #8
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10.17 - Playbook: Develop Your Strategic Visual Identity
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10.18 - Workbook / Tools: Strategic Visual Identity
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10.19 - Over The Shoulder: Strategic Visual Identity Development
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10.20 Group Coaching - Week 6 - Group Coaching - Strategic Visual Identity
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12
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11.1 - Week 11 Intro: Brand Master Guide Development
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11.2 Brand Strategy Presentation
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11.5 Brand Master Guide Example - OPR
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11.5 Brand Master Guide Example - Bipolar Empath
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11.5 Brand Master Guide Example - Accent Academy
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11.5 Brand Master Guide Example - Soaring Life
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11.5 Brand Master Guide Example - UNICO (Spanish)
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11.7 Over The Shoulder: Brand Master Guide Development
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BMB Playbook 8 of 8 - Strategic Visual Identity
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11.9 Group Coaching - Week 11 - Group Coaching - Brand Master Guide Development 1
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11.9 Group Coaching - Week 11 - Group Coaching - Brand Master Guide Development 2